Conscious experiences have a qualitative (value) element.

The qualitative element can be improved or degraded.

There is a cavern of value difference between the best feeling and the worst feeling.

There are intrinsically bad brain configurations.

The experimental evidence is conclusive, and easily replicated.

By definition there is a real need to make bad things unbad by correction or compensation.

To be productive (good not bad) something must produce more (improvement in condition) than it consumes (degrade in condition).

The difference between understood value and felt value.

real versus perceived.

Real dimensions of the playing field.

The collection of experienced sensations.